Problem
Sundays For Dogs, a premium dog food brand, faced a critical challenge: user retention and onboarding drop-off rates. While they excelled in offering high-quality dog food, the initial user experience required enhancement. Users were dropping off during the onboarding quiz, resulting in lost opportunities to establish a lasting connection between owners and their pets. The challenge was clear: improve user retention and streamline the onboarding process to ensure that every pet owner could access the benefits of Sundays For Dogs. Additionally, the brand's implementation needed refinement to align seamlessly with the established design system. The goal was to create an aesthetic that not only represented the premium quality of the product but also resonated with pet owners, fostering a deep and lasting connection between them and their beloved pets.
Process
Our journey with Sundays For Dogs embarked on a six-month discovery phase, where we delved deep into understanding user behavior and pain points. The focus was twofold: first, to analyze user interactions during the onboarding quiz and identify friction points; second, to refine the brand implementation to fit seamlessly within the existing design system. In collaboration with the Sundays For Dogs team, we devised various redesign options to enhance user engagement and retention. These options were rigorously tested and refined through multiple iterations to ensure they resonated with pet owners. Our approach was driven by a commitment to data-backed decisions, ensuring that every design change had a purpose and positively impacted the user experience.
Outcome
Our collaboration with Sundays For Dogs yielded remarkable results. User retention witnessed a significant boost, thanks to a streamlined onboarding process that minimized drop-off rates. This improvement allowed more users to access the premium dog food offerings and establish profound connections with their pets.
The redesigned brand implementation seamlessly integrated with the existing design system, creating a cohesive and visually captivating experience. Sundays For Dogs now stands as a trailblazer in the pet food industry, offering not only premium products but also an exceptional user experience that strengthens the bond between pet owners and their four-legged companions.
Our data-driven approach and unwavering commitment to design excellence have paved the way for Sundays For Dogs to continue its mission of nurturing healthy connections between pets and their owners. This transformation ensures that the brand thrives in the competitive pet food landscape while enriching the lives of countless pet owners and their cherished dogs.
