2023

Role

Art Director

Services

Interactive Web Design

Digital Art Direction

Brand Strategy and Design

Collaborators

Luisa L

Nirav S

Wali F

Kayla M

Haley T

Diathrive Health

Embarking on a transformative journey with Diathrive Health, we aimed to redefine the paradigm of diabetes care in an era where traditional healthcare costs are increasingly burdensome. Our collaboration was driven by the need to make diabetes management both accessible and affordable, leveraging Diathrive Health's direct-to-consumer model. The cornerstone of this project was the development of a cutting-edge digital application that provided not only a free subscription service for essential diabetes supplies like lancets to Diathrive members but also seamless integration with Diathrive’s Bluetooth-enabled monitoring devices.

As the Lead Designer, I led a skilled team comprising Luiza Laus, Wali F, and Nirav S. Together, we focused on creating an application that would break down barriers in diabetes care. Our goal was to craft an intuitive and user-friendly interface that facilitated effortless synchronization with monitoring devices, simplifying the tracking and management of diabetes. This endeavor was about more than just technological innovation; it was about delivering a holistic solution that offered financial relief and empowered users with real-time health data.

This project culminated in the development of an app that not only addresses the practical challenges faced by individuals with diabetes but also enhances their day-to-day management of the condition. By aligning technological advancements with a deep understanding of user needs, we were able to make significant strides in improving accessibility and effectiveness in diabetes care, offering a new beacon of hope for those impacted by the condition.

2023

Role

Art Director

Services

Interactive Web Design

Digital Art Direction

Brand Strategy and Design

Collaborators

Luisa L

Nirav S

Wali F

Kayla M

Haley T

Diathrive Health

Embarking on a transformative journey with Diathrive Health, we aimed to redefine the paradigm of diabetes care in an era where traditional healthcare costs are increasingly burdensome. Our collaboration was driven by the need to make diabetes management both accessible and affordable, leveraging Diathrive Health's direct-to-consumer model. The cornerstone of this project was the development of a cutting-edge digital application that provided not only a free subscription service for essential diabetes supplies like lancets to Diathrive members but also seamless integration with Diathrive’s Bluetooth-enabled monitoring devices.

As the Lead Designer, I led a skilled team comprising Luiza Laus, Wali F, and Nirav S. Together, we focused on creating an application that would break down barriers in diabetes care. Our goal was to craft an intuitive and user-friendly interface that facilitated effortless synchronization with monitoring devices, simplifying the tracking and management of diabetes. This endeavor was about more than just technological innovation; it was about delivering a holistic solution that offered financial relief and empowered users with real-time health data.

This project culminated in the development of an app that not only addresses the practical challenges faced by individuals with diabetes but also enhances their day-to-day management of the condition. By aligning technological advancements with a deep understanding of user needs, we were able to make significant strides in improving accessibility and effectiveness in diabetes care, offering a new beacon of hope for those impacted by the condition.

2023

Role

Art Director

Services

Interactive Web Design

Digital Art Direction

Brand Strategy and Design

Collaborators

Luisa L

Nirav S

Wali F

Kayla M

Haley T

Diathrive Health

Embarking on a transformative journey with Diathrive Health, we aimed to redefine the paradigm of diabetes care in an era where traditional healthcare costs are increasingly burdensome. Our collaboration was driven by the need to make diabetes management both accessible and affordable, leveraging Diathrive Health's direct-to-consumer model. The cornerstone of this project was the development of a cutting-edge digital application that provided not only a free subscription service for essential diabetes supplies like lancets to Diathrive members but also seamless integration with Diathrive’s Bluetooth-enabled monitoring devices.

As the Lead Designer, I led a skilled team comprising Luiza Laus, Wali F, and Nirav S. Together, we focused on creating an application that would break down barriers in diabetes care. Our goal was to craft an intuitive and user-friendly interface that facilitated effortless synchronization with monitoring devices, simplifying the tracking and management of diabetes. This endeavor was about more than just technological innovation; it was about delivering a holistic solution that offered financial relief and empowered users with real-time health data.

This project culminated in the development of an app that not only addresses the practical challenges faced by individuals with diabetes but also enhances their day-to-day management of the condition. By aligning technological advancements with a deep understanding of user needs, we were able to make significant strides in improving accessibility and effectiveness in diabetes care, offering a new beacon of hope for those impacted by the condition.

Problem

In our collaboration with Diathrive Health, we tackled a critical issue in the healthcare industry: the high cost of diabetes management, particularly under traditional health insurance models. Many patients face financial barriers in accessing essential diabetes care supplies like lancets, a challenge further compounded by expensive insurance plans. Diathrive Health's direct-to-consumer approach provided a unique opportunity to address this issue. Our mission was to create a digital solution that not only offered a free subscription model for essential supplies with a Diathrive membership but also integrated effectively with Diathrive's Bluetooth-enabled monitoring devices.

The key objective was to develop an app that could synchronize seamlessly with these devices, enabling efficient tracking and management of diabetes. This task involved designing a user-friendly interface that simplified the process of recording and understanding health metrics, making diabetes management more accessible and less burdensome for patients. Our goal was to provide a platform that not only eased the financial strain of diabetes care but also enhanced patient engagement through real-time data and insights, ultimately contributing to better health outcomes and more effective diabetes management.

Process

The development of the Diathrive Health app involved a collaborative and iterative approach, beginning with a series of workshops that were instrumental in shaping the project's direction. These workshops, which I led along with my team members Luiza Laus, Wali F, and Nirav S, brought together doctors, healthcare executives from Diathrive, and our design team to brainstorm and strategize.

Our initial focus in these workshops was to identify the core needs and challenges in diabetes management from both a clinical and patient perspective. We facilitated discussions that delved into the daily experiences of individuals with diabetes, drawing upon the insights of healthcare professionals to understand the nuances of diabetes care. These sessions were crucial in identifying the key features that our app needed to address effectively.

One of the primary outcomes of these workshops was the decision to integrate Bluetooth-enabled device synchronization into the app. This feature was identified as a pivotal tool for improving diabetes management, allowing for real-time tracking and easier data management. Additionally, we explored the potential of including a subscription service for essential diabetes care supplies, recognizing the financial burden often associated with diabetes management.

The workshops also guided our research and development plan. We crafted a research strategy that included both technical exploration and user testing. This approach ensured that every feature we planned to implement was grounded in real-world applicability and user needs.

Throughout the design and development phases, we maintained a close collaborative relationship with Diathrive's healthcare experts. Their insights were invaluable in refining our concepts and ensuring that the app met both medical standards and user expectations. Regular check-ins and feedback sessions with these professionals helped us fine-tune the app's features, such as the habit tracking and mood tracker, ensuring they were medically relevant and user-friendly.

The process culminated in an application that was not just a technological solution but a comprehensive tool for diabetes management, reflecting the collective expertise and inputs from a diverse group of stakeholders. Our emphasis on collaboration and user-centered design was key to developing an app that was both innovative and deeply aligned with the needs of those it aimed to serve.

Outcome

The release of the Diathrive Health app marked a significant milestone in diabetes care and management. This project's success was a direct result of the collaborative efforts between our design team, healthcare professionals, and Diathrive executives. The app has been exceptionally well-received, as evidenced by its 5-star rating in the app store, reflecting its effectiveness and user satisfaction.

One of the most impactful outcomes of this project was the successful integration of the Bluetooth-enabled device synchronization feature. This functionality has revolutionized the way users track and manage their diabetes, offering real-time data updates and simplifying the overall management process. The ease of syncing data from monitoring devices directly to the app has been praised for its convenience and accuracy, making daily diabetes management more efficient and less stressful for users.

The subscription service for essential diabetes supplies, another key feature that emerged from our workshops, has also received positive feedback. It has notably reduced the financial burden on users, making diabetes care more accessible and affordable. This aspect of the app aligns perfectly with Diathrive’s mission to provide cost-effective solutions in diabetes care.

Moreover, the app’s additional features, such as habit tracking and the mood tracker, have been well-utilized by users. These features not only assist in the physical management of diabetes but also address the emotional and lifestyle aspects of living with the condition. The feedback from users indicates that these holistic features have contributed significantly to improving their quality of life and overall health management.

The ongoing optimization and enhancement of the app, based on user feedback and continuous research, demonstrate our commitment to evolving and improving the platform. This project has set a new standard in diabetes care, combining innovative technology with empathetic design to create a tool that truly makes a difference in the lives of those it serves. The success of the Diathrive Health app is a testament to the power of collaborative, user-centered design in healthcare technology.